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This report describes the present market penetration of substitutes and synthetics available for food and beverages and for apparel and furnishings. Synthetics and substitutes have captured about 21 percent of retail citrus beverage purchases; margarine has more than two-thirds of the table spread market; and other foods and beverages, including whipping cream and sweeteners have lost sales to new products. Nearly half of all broadwoven goods are made from synthetic fibers or a blend containing synthetic and natural fibers. At least two levels of market penetration by synthetics and substitutes are projected for 1980 for red meat and poultry, dairy products, leather, wool, cotton, sweeteners, and citrus products. Changes in land resources are shown for each projected level of market penetration. Agriculture is expected to maintain its position as major supplier of our food and fiber needs in 1980. Synthetics are not expected to cause major adjustment problems for agriculture through the 70’s.
Title Synthetics and Substitutes for Agricultural Products: Projections for 1980
Issue Date 1972-03
Publication Type Report
Record Identifier https://ageconsearch.umn.edu/record/313683
Language English
Total Pages 74
Series Statement Marketing Research Report No. 947
Select file: mrr947
Source
